Marlene

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About Marlene

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So far Marlene has created 87 blog entries.

Message Regarding COVID-19

At Pravada, the health and wellbeing of our customers, employees, and partners are of the utmost importance. Our facilities in the USA and Canada are Good Manufacturing Practices compliant and strictly follow FDA and Health Canada guidelines.  We follow strict quality guidelines for production, packaging and shipment of cosmetic products. During the current situation with [...]

2020-03-17T21:05:17+00:00March 17th, 2020|Comments Off on Message Regarding COVID-19

March Ingredient Spotlight: Irish Moss

It’s St. Patrick’s Day and we are celebrating the luck of the Irish…Moss, that is!  According to Pinterest, Irish Moss, also known as Sea Moss, is trending and its pinning popularity is up 380%!  Irish Moss is a trend worth keeping as its benefits to the skin are note-worthy and numerous.  And as a skin [...]

2020-03-17T12:58:57+00:00March 17th, 2020|Comments Off on March Ingredient Spotlight: Irish Moss

5 Musts for Branding & Marketing Your Private Label Product Line

You’ve heard of the advantages of developing your own line of private label skin or hair care products:  higher profit margins, a loyal client base, and even a higher rate of customer visits to your spa, salon, or online marketplace.  So, you are ready to dive into the creation of your new offerings and are [...]

2020-02-17T14:20:55+00:00February 13th, 2020|Comments Off on 5 Musts for Branding & Marketing Your Private Label Product Line

How Can You Market to Skintellectuals?

How Can You Market to Skintellectuals? When selling your private label skin care products to consumers, it's important to know what types of customers will value the natural, high-quality products that you are offering.  In the beauty industry, one group of consumers to consider targeting are skintellectuals.  Since they are a growing group, engaging skintellectuals [...]

2020-01-28T19:29:45+00:00January 28th, 2020|Comments Off on How Can You Market to Skintellectuals?

3 Winter Skin Care Requirements for Your Product Line

As temperatures plummet across the continent, cold weather means drier air.  Heaters inside the home, office and car deplete what little humidity is left, parching skin and destabilizing its protective barrier. Help your clients combat wintertime woes with private label skin care and hair care products that plump and preserve moisture levels in skin. Barrier Protection [...]

2019-12-09T15:47:32+00:00December 9th, 2019|Comments Off on 3 Winter Skin Care Requirements for Your Product Line

Enzyme Activation! Private Label this Popular Peel.

The use of enzymes in the skincare industry has become mainstream and the catalogue of these powerful proteins is ever expanding. These natural catalysts from nature promise a brighter complexion and deeper product penetration through increased exfoliation. But what exactly is an enzyme and how does it help the skin? Enzymes are proteins that help [...]

2019-11-07T20:04:38+00:00November 7th, 2019|Comments Off on Enzyme Activation! Private Label this Popular Peel.