What if the star ingredient in your next skincare launch was already backed by science—and your customers’ own biology? Hypochlorous acid, a naturally occurring compound produced by the body’s white blood cells, is taking the beauty world by storm. When applied topically, hypochlorous acid works in harmony with the skin, promoting a balanced and healthy-looking complexion. Safe for all skin types—even the most sensitive—it’s not just an ingredient; it’s a market opportunity waiting to elevate your brand.
What is Hypochlorous Acid Used For in Skincare?
You’ll often find hypochlorous acid in sprays and serums designed to soothe redness, hydrate, and refresh the skin. Post-workout cooling mists, daily toners, and on-the-go travel sprays are just a few popular applications. Its multi-functional benefits align seamlessly with clean beauty trends—particularly for those seeking minimalist formulas that skip unnecessary additives.
- Gentle Yet Effective: Ideal for individuals dealing with dryness or irritation, as it delivers calming hydration without harsh side effects.
- Versatile: Perfect for use after environmental exposure (think urban pollution or sun), for refreshing skin during travel, or for daily toning.
- Minimalist-Approved: Often formulated with short ingredient lists, it resonates with modern consumers who want “fewer but better” ingredients in their products.
Why Your Brand Should Embrace Hypochlorous Acid
In a crowded skincare market, hypochlorous acid stands out as an ingredient that checks all the boxes: effective, versatile, and aligned with clean beauty values. Its growing popularity isn’t just anecdotal—it’s backed by data and consumer enthusiasm, making it a must-have for brands looking to meet demand for simple, results-driven skincare solutions.
Hypochlorous acid has been trending on TikTok, with #HypochlorousAcid surging from 1.4 million views in 2023 to over 6 million in 2024, as users praise its gentle yet powerful benefits for acne and sensitive skin (WGSN).
The market's booming too, with a projected CAGR of 4.6–6.46% from 2024 to 2033, fueled by its skincare applications and clean beauty appeal (Dimension Market Research).
Whether your customers are seeking relief for sensitive skin, an easy on-the-go option, or a way to enhance their daily regimen, hypochlorous acid delivers. With its proven efficacy, consumer-driven demand, and market growth, now is the time to embrace this innovative ingredient. Pravada’s newest offering—a Face & Body Spray with Hypochlorous Acid—is the perfect versatile, on-the-go addition to your brand.
Private Label Hypochlorous Acid Face & Body Spray
Our Hypochlorous Acid Face & Body Spray is a versatile vegan skincare solution designed to hydrate, calm, and revitalize the skin. With just four simple ingredients—Water, Sodium Chloride, Ethanoic Acid, and Hypochlorous Acid—its poised to deliver powerful results while maintaining a gentle, non-irritating formula. Whether you’re looking for a formula that can be used as a post-workout refresh, a soothing touch after sun exposure, or a daily boost of hydration, this spray is the perfect all-in-one product for any skincare routine.
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Ready to Add a New Star Product to your Brand?
Ready to incorporate these hero products into your private label line? Contact your project consultant today to learn more about how our Hypochlorous Acid Face & Body Spray and Face & Neck Serum can elevate your brand!
**Please note that all production orders will use a 5oz White PET Slim Cylinder Bottle with a Smooth White Sprayer to maximize formulation's efficacy. Custom packaging is available with a 250-unit MOQ—contact your Project Consultant for details.
