Launching your own suite of skin care products can be an exciting endeavor. But, like any new business venture, the path to sustainable success can also be fraught with difficulties. Before you dive into the world of selling private label skin care, here are four important steps to starting a skin care line business.
Steps to Starting a Skin Care Line
Like any other business, starting a skin care line requires planning and strategy. Here are important steps to take when starting your own private label skin care line:
1. Determine the Direction of Your Skin Care Line Business
Your skin care line requires serious thought in terms of your brand vision. Determining the direction of your skin care line business will require you to make important decisions such as what products you’ll carry, where you will sell, what price point you’ll set and many others. Here are just a few options to consider when creating your skin care line:
Starting a Natural or Organic Skin Care Line
If you decide that using natural and organic ingredients is crucial for your brand, you’ll want to start a natural skin care line that focuses on products that are made from naturally derived ingredients like plant extracts and oils.
Starting a Vegan Skin Care Line
A vegan skin care line may be what your target audience desires. In this case, you need to find a skin care private label company that offers high-quality vegan skin care products.
Other Skin Care Lines
There are many other unique skin care lines you may choose to start such as ones that focus on specific age groups, ethnicities or skin care challenges. Seek out a skin care private label partner that offers product results in-line with the desired outcomes that you want your clients to experience.
2. Design a Cohesive Brand Before Starting a Skin Care Line
A brand is more than just a name. It can be a logo, specific colors, a signature scent or even a philosophy. Many different elements go into making a brand memorable to consumers. Each of these elements should contribute toward reaching your target audience and turning them into loyal customers. All industries, including private label cosmetics, should consider the finer details of their brand in order to elevate the products for the benefit of the entire business.
One thing to keep in mind when starting to brand your skin care line is that many private label manufacturers will only cover product manufacturing, packaging, and graphic design; they cannot assist you with branding. Therefore, it is important to have a clear understanding of what you want before seeking a consultation. Do your research on what is successful, examine the brands of your competitors (both big-name and private label), and then start executing.
3. Create a Long-Term Plan
Where do you see your company in a year? In five years? In ten? Will you launch a full range of products, or start out with one or two and build on it as time goes on? Will you be retailing out of a brick and mortar establishment, of off a website, or do you want to become a top Amazon seller? Similar to the branding stage, it is important to fully realize what your greater vision and goals are. Taking time to work out the big picture will not only help you stick to a firm foundation of ideals but will help you stay true to them when challenges arise.
Your goals may change over time, so it is helpful to always ask questions such as the ones above and re-evaluate as your business grows. And do not hesitate to get professional help: sometimes an extra pair of eyes can help you see where your path may be straying from the original vision. For example, when working with Pravada to launch your line of private label skin care products, we strive to maintain your vision and goals so that you can fully realize short and long term plans.
4. Lay Out Your Budget and Timeline In Advance
This should be a no-brainer, but to ensure financial stability, you must be able to determine whether your new line of private label cosmetics will yield income for your business. You should also have a plan beyond the initial launch of your products. Planning months and years in advance will ensure stability and predictability.
Equally important, you need to make sure you have the appropriate amount of money to finance the start-up of your business. Here’s a common question:
How much does it cost to start a Skin Care line?
Starting your own skin care line has startup costs that can range from about $2,000 to $20,000. The price depends on your initial order numbers, your select products, packaging and other elements such as logo and graphic design. It is important for you to ask your private label company about minimum order quantities. Do they require you to buy 12, 50, 1,000 at a time? Do they include labels and containers? Therefore, it is important to find a private label company that matches your personal startup needs. Assess your financial situation, ask a lot of questions and carefully budget before starting your business. Pravada has minimum order quantities of 50 units, includes in-house printed labels, basic packaging and fragrance.
Not a financial guru? Not a problem. Private label manufacturers may discuss budget during consultation. Pravada makes this a priority whenever meeting with clients, as we want to ensure that you have a successful launch of your new skin care line.
Learn More About Starting a Skin Care Line From a Trusted Private Label Manufacturer
While you might be tempted to start your endeavor all on your own, there is something to be said about seeking help from professionals who know the private label skin care industry inside and out. Pravada provides a free consultation where we offer our expertise as industry professionals about starting a natural skin care line . Your brand, vision, timeline, goals – and, yes, your budget – are discussed in order to prepare you for success. As part of our process, we also consult on product and fragrance selection, packaging, and labeling.
Interested in working with us? Contact us, and we will show you the simplified way to get started with your own line of private label cosmetics.
